Introduction

My name is Sam Brooks and I am currently doing A2 media studies at Gosford Hill School in Kidlington. On this blog I will be uploading all the aspects of my coursework and regularly adding updates to inform others of my progress.

This years coursework involves us making a music video and editing it to a professional standard using the technologies and software that we have at our disposal. The other products that we will be creating are; A CD cover, and a Magazine Advert.

All of the Posts have been put in order, with the first one starting at the top.

Action Plan

These are the deadlines that our group has set our selves for the completion of the coursework.

Music Video Shooting Deadline: Monday 18th October 5pm

Music Video Rough Cut Deadline: Last lesson of week ending 22rd October

Music Video Final Deadline: Friday 12th November

Evaluative commentary: Completed by end of last lesson week ending 17th December.

One of the first things that we need to do is decide on a appropriate song, and this will be done as a group, so that we are all happy with the choice.

Once we have chosen the right song, we can then move onto thinking about what content we want to put into the video, and all of the small but important technical aspects such as the props, material and clothing we need to get, and this should also help us create a consistent Mise en Scene by doing continuity checks.

After the completion of the above tasks, we will be able to start shooting the clip, and we have left about a month to do this as it can take quite along time with all the different shots that we hope to use.

Once filming is complete we then have about a month to edit a rough cut. Once the rough cut is complete we have a further two weeks to review it and continue editing to make the final video.

Target Audience and Target Audience Research

The target audience of music plays huge part in deciding the content of the music video. We feel that our target audience will range from about 16 to 30 and be both sexes. This has influenced our video so far and meant that we have made decisions such as the type of clothing that we use (new designer and fashionable), the actors (young) and the places we film (housing estates rather than industrial sites or city buildings and a club environment as lots of young people go to these kind of places).

Over the past few years rap and hip hop music has moved into the mainstream environment which means that this song and our video will have a mass audience which is one of the main reasons that we have chosen it. Also it is not just in the UK that this music is popular, it is the case world wide in other countries such as the USA, Europe and Australia.

I think our video will also be heavily on Reception Theory which suggests how text is encoded by the producer and then decoded by the reader. We will try to use recognised codes and conventions, to create 'Preferred Reading'.

Above is the Mind Map that I created, and it shows all the ideas that I would like to include in the three products, and it helps me specify what elements I need to include in the designs.